One thing I struggle with in my business is being able to “sell” myself. It’s pretty ironic since I was recognized as the manager that made things happen, an award winning, bonus-making sales manager who could sell anything to anyone. Listen to the customers’ needs, provided options that suit their needs, focus on the benefits and make it easy for them to purchase. Sounds simple and easy but not everyone is good at it or enjoys it. I am good at it and I love helping other sales people and managers find their own groove and make the sale.
However, I have come to discover that selling products and services to people in a retail setting is a whole lot different than when you are an entrepreneur and you need to essentially sell yourself. After all, I AM the brand. I can’t hide behind a fancy logo or tagline. My visual set and store front displays are my website and social media pages. People want to do business with ME. I AM the brand.
Helping leaders define their own personal brand that lets them shine in the world is something that I love doing with my clients. I have defined and created (actually, I will always be creating) my own personal brand. But I have realized that I HAVE TO sell myself. Nobody is going to just wander into my business like they would when a retail store front display would catch their eye. Whenever a customer would come into my retail stores, I could sell. And I had my staff trained very well too so that every single customer was taken care of. Now it’s up to me to put MYSELF out there as the product.
Fears always come up:
· I’m not good enough.
· There’s too much competition.
· I’m not as educated/experienced as some other coaches.
Here’s what I’ve come to realize. Those fears come up for everyone. Not just for coaches or entrepreneurs, but for everyone. You know why? It’s because you’re comparing yourself to someone else’s standard of what is “good enough”. Managers and even CEO’s have these fears. We’re not alone in our thinking. The difference is that the leaders are the ones who circle back and focus on their goals, remembering their core values and their vision for the future. The leaders are the ones who step back and look at the bigger picture and get out of their own way.
So, think about your value. What do you give to your customers that makes them do business with you, not your company logo or your store visuals?